Prime Time focuses on topics and trends that will help make your business thrive in the changing media landscape:

ON THE NOT-TO-BE MISSED LIST: Brand Funded Entertainment

As consumers find more ways to bypass traditional television advertising, branded entertainment has become more crucial for advertisers.  How does this translate into opportunities for producers and broadcasters, and what are the challenges?  What does branded entertainment look like now?  How are creative objectives affected?  And as the business models evolve, how do partnerships between brands, producers, media agencies and broadcasters come to be?  And how are the deals financed and structured?


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