Can’t make it to Prime Time this year? Through the generous support of the Canada Media Fund, we are going to be live streaming the following sessions:
8:40 am – 8:55 am Opening Remarks, with CMPA President & CEO, Reynolds Mastin
Join CMPA President and CEO Reynolds Mastin as he welcomes all delegates to Prime Time 2016.
9:35 am – 10:45 am Canadian Media Leaders – A Look Ahead
Canada’s broadcast leaders explore recent changes in Canada’s broadcasting industry and the impact they have had, or are anticipated to have, on their businesses. Hear what’s next in programming strategies for their multiple broadcast and digital platforms. How are they responding to shifting trends in advertising, and to competition for both content and audiences from international, unregulated platforms? And of course, we will explore opportunities for producers in this rapidly changing environment.
12:05 pm – 12:35 pm In conversation with… the Honourable Mélanie Joly, Minister of Canadian Heritage
Minister Joly will appear ‘In Conversation’ with Reynolds Mastin, President and CEO of the CMPA.
Valerie Creighton, President & CEO, Canada Media Fund interviews David Purdy, Chief International Growth Officer, VICE Media.
9:45 am – 11:00 am Best-in-Class Models for International Success
In the international television marketplace, independent producers are in competition with global companies armed with bigger budgets, more star power and corporate relationships. It takes exceptional savvy and talent to win. Amongst the most extraordinary examples of success emerging from small- to medium-sized production companies are those from Scandinavia and Canada. How do companies working at this scale consistently punch above their weight class? What are the choices and tactics that have led to their success? We’ll sit down with members of the teams behind The Bridge and Orphan Black to find out.