CEO and Co-founder, Brainsights
As CEO and co-founder of Brainsights, Kevin leads a team that delivers on Brainsights’ dual promise of illuminating bias in decision-making and improving human experiences by better understanding how brains interact with and respond to content of all kinds.
Whether it’s entertainment and media companies, advertisers, educators or space designers, Brainsights provides its clients with the means to understand the non-conscious response of their audiences to content. These insights empower our clients to design the most compelling, engaging and meaningful communications and experiences, by appealing to the non-conscious brain – the source of emotions and decision-making.
Prior to founding Brainsights, Kevin led data and analytics units at WPP and Havas across North America and Europe, advising clients on ROI-driven marketing strategies.