EVP, Originals and Development, New Form
Melissa Schneider leads all development, production and creative for New Form Digital. With an extensive background in both digital and traditional media, Schneider seeks out and cultivates emerging digital talent, working with them to make burgeoning ideas a reality. These visions come to life in the form of pilots and series for the social media generation. Her creative approach to development and production deliver engaging scripted-stories that are unique to New Form.
Since joining New Form in 2014, she has developed and launched 30 pilots, with 19 series orders over 2015 and 2016. She executive produced Oscar’s Hotel for Fantastical Creatures, a co-production with The Jim Henson Creature Shop, featuring Chris Kendall, Grace Helbig, Mamrie Hart, Hannah Hart, PewdiePie, Patrick Stewart and Alfred Molina. And Schneider oversees the studio’s Incubator Series, where she discovers and mentors talent concepts to pilot; the Incubator Series 4 will launch this fall. Schneider is a member of the Producers Guild, a judge for the Austin Film Festival and the Vancouver Web Fest and an industry speaker, with recent leadership roles at Women in the West and Digital Hollywood.
Prior to joining New Form, Schneider was SVP of creative development at the Collective Digital Studios (CDS) and spearheaded the strategy and programming for Mashable’s YouTube channel, in addition to working closely with CDS’s top digital talent (Hannah Hart, Lilly Singh, Elliott Morgan) to create original scripted IP. Before that, Schneider worked for Jeffery Katzenberg and Charles Segars as the executive in charge of production at Dreamworks Animation’s YouTube Nation, an exclusive series with YouTube. While there, Schneider built a top-of-the-line studio and oversaw daily production operations for over 40 full time employees and worked closely with the DreamWorks and YouTube creative teams to execute the project’s vision.
Previously, Schneider was the director of development and production at My Damn Channel, where she created and oversaw the first daily live comedy show on YouTube, My Damn Channel Live, hosted by Grace Helbig, with over 200 episodes. And as the director of production at Digital Broadcasting Group, Schneider specialized in branded entertainment for the digital space, working with top tier brands such as McDonald’s, Toyota, Heineken, Dentine, and Dell. Schneider has been developing and producing content for the digital space since 2009 and her work has been nominated and won Streamys, Webbys and IAWTV awards. She started her career as a writer’s assistant for The Sopranos, working for David Chase, Terence Winter, Matthew Weiner and Ilene Landress.
Schneider is an alum of NYU’s Tisch School of the Arts and is based in LA.