General Manager, Programming, CBC English Television
Sally Catto is the General Manager, Programming for CBC English Television. She oversees the strategic direction and programming of original & acquired scripted, digital original and unscripted programming for the network such as Schitt’s Creek, Workin’ Moms, Kim’s Convenience, Romeo Section, Hello Goodbye, and This Life.
In her role she has also overseen the re-branding of the documentary strategy, Firsthand that includes titles such as The Woman Who Joined the Taliban and The Oka Legacy and the revitalization of Arts programming with Exhibitionists, Crash Gallery and Interrupt This Program.
Sally has a long history at the CBC from her earliest days in 2001 as an Executive in Charge of Production, Drama to her subsequent positions including Creative Head, Drama and Executive Director, Commissioned & Scripted Programming. During her tenure she has overseen such programming as Heartland, Murdoch Mysteries, Being Erica and Mr. D.
Sally has been recognized for her outstanding contribution to Canadian Programming, being named Playback’s 2015 Programmer of the Year, WIFT-T’s 2014 Crystal Award Winner for Creative Excellence and recently Playback’s 2016 Media Company of the Year.
Sally started her career as a lawyer at Stikeman Elliott and Goodmans. She has also worked as a literary agent for film & television and at production companies including Accent Entertainment. She spent a year overseas at Australian broadcaster SBS working in scripted & business affairs.